Provider of superior online and mobile casino games, Yggdrasil Gaming, has entered into an agreement with global gaming operator and lottery solutions innovator, Intralot, that will see its top-performing slots content supplied in Italy.
According to the press release…
Per the terms of the agreement, the operator will add the developer’s award-winning portfolio of online video slots, making them available to players in one of the most established regulated markets worldwide.
The content will include wildly successful games such as Vikings Go to Hell and its sequel Vikings Go Berzerk. In addition, Yggdrasil’s latest release, Penguin City, will also be included, among many more titles that have climbed to the top of the slot charts.
In-game promotional tools:
Yggdrasil’s entire suite of top-performing slots includes BOOST, the developer’s proprietary range of in-game promotional tools.
The addition will permit Intralot to promote from within the game client and enable the operator to offer the most cross-sell opportunities and a better player experience. The operator will be able to utilize leader boards, in-game tournaments, configurable cash races and gamification features that have been proven to increase engagement and retention.
Intralot Italia operates as a subsidiary of Rome-headquartered, Gamenet Group S.p.A. (GAME:BrsaItaliana), one of Italy’s largest gaming firms operating through Video Lottery Terminal (VLT); Amusement With Prize (AWP); Betting and Online; and Retail and Street Operations segments. And engages in the betting and online games, such as poker, casino games, bingo, horse racing, as well as other sports betting.
Through its parent company, Intralot Italia currently enjoys a network of more than 750 betting rights and upwards of 230 online games along with a wide-ranging portfolio of innovative products.
Chief Executive Officer for Yggdrasil, Fredrik Elmqvist, said…
“Extending our partnerships across major regulated and newly regulated markets is part of our long-term strategy so we’re delighted to announce our agreement with Intralot. Italy is a well-established online gaming market and we expect further growth in the future with demand from operators there increasing year-on-year.”
Also commenting on the agreement, Chief Executive Officer for Intralot, Francesco Mastantuoni, said…
“We are very pleased with the launch of this new content, since it supports our commitment to responding to the needs of the market and catering to players’ evolving preferences. We are confident that players will embrace a wider variety of content, and that our partnership with Yggdrasil will soon yield very positive results”.